character design&research

the character design i just want to keep it simple and nature shape.

animatic

I make the super glue be the doctor in this animatic because I want to communicate  the super glue should be the doctor in your daily necessities.  At last, the pig bank is not broken after throw down because it is cured by super glue.

research

example I found express that the special point of this product have 6 air bags-safety. This advertisement used contrast between honda car and the shark.   Shark's crazy and the tanker's leaving all express the shark's danger. But finally, honda is still win.

The characteristics of super glue

The product introduction

The Original Super Glue® brand products

The Original Super Glue® is a name synonymous around the world with strength, quality, and durability. Original formula Super Glue forms the strongest bonds on clean breaks of non-porous material such as plastic, rubber, and metal, and once exposed to air it bonds instantly and sets in seconds.

The success of The Original Super Glue® derives from both its strength and versatility. It is always wise to have Super Glue in your home or car, as you never know when you will need a quick fix. Super Glue comes in easily portable 3 gram tubes, suitable for storage in a glove compartment or kitchen drawer, and in special “One-Drop-At-A-Time” tubes, which are perfectly sized for convenient storage in a purse or handbag to make quick on-the-go repairs to nails, jewelry, or just about anything.

Take comfort in knowing you have trusted the world’s most recognized brand of high performance adhesives. Use The Original Super Glue® for all of your gluing needs!

Updated Aim

AIM:
I would like to produce advertisement of one product in moving image.

Which i will explore the advertisement area is how to sell the product's special point and solve the problem why could they touch target audiences' feeling.

I plan to look at some examples which can help me understand advertisement deeply.

The result of my research is that the most of the examples done successful is that amplify the product's characteristic exaggeratedly but humour.

LEARNING OUTCOMES
To research different products and select one to do some analyze to find out it's characteristic.
To creative some plans around the special piont.
To research what target audience think about this product.
To improve my After Effects skills.